Prospecting
Prospecting is the process of identifying and engaging potential customers—distinct from the act of selling. The purpose is to avoid wasting time on unqualified leads, so it’s crucial not to mix prospecting and closing. Traditionally, prospecting breaks down into four main stages: lead generation, qualification, outreach, and nurturing.
Information
Who It's For
Build a healthy pipeline efficiently
Skills Learned
Lead gen, multi-channel, nurturing, time management.
Format/ Access
Video lessons, prospecting frameworks, practical tips
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Before your next sales call, know exactly what to say, when to say it, and how to close- This process makes it automatic.